Former SBS boss Ebeid joins Telstra
Telstra has hired former SBS boss Michael Ebeid to look after its corporate and government customers, less than two weeks after he left the public broadcaster.
The appointment of Mr Ebeid as head of Telstra's Enterprise division - after more than seven years at the helm of SBS and 10 years at Optus - is part of a wider senior executive overhaul announced on Monday
Long-term chief financial officer Warwick Bray will leave, to be replaced by chief operations officer Robyn Denholm, while current enterprise and services chief, Brendon Riley, will move to oversee the telco's new infrastructure division, Telstra InfraCo.
Telstra CEO Andrew Penn said the changes were an important step in delivering Telstra's new "Telstra 2022" simplification strategy.
"Ultimately the simplified and streamlined structure will remove duplication, hierarchy and silos across the organisation," Mr Penn said in a statement.
Telstra last month announced it would axe 8,000 jobs, sell assets and hive off its fixed network infrastructure as a new business in a bid to slash costs and improve performance.
Mr Ebeid, who announced his resignation from SBS on July 17, will join Telstra on October 8, a week after wrapping up at the broadcaster.
Under Mr Ebeid, SBS launched the NITV and Food Network channels, secured long-term rights agreements for the FIFA World Cup and the Tour de France, and deals for the English Premier League and A-League.
Telstra said Mr Ebeid "significantly" evolved the public broadcaster's portfolio and improved its performance.
During Mr Ebeid's tenure at Optus, he was a senior executive in their corporate and government division.
Among other executive changes, Nikos Katinakis will take over as Telstra's new networks & IT boss, coming over from Indian mobile network operator Reliance Jio.
In addition to Mr Bray, three other executives are leaving Telstra, including former Nokia boss Stephen Elop, who joined Telstra in the newly created role of group executive technology, innovation and strategy in April 2016.
Also departing are wholesale group executive Will Irving and chief marketing officer Joe Pollard.
Alex Badenoch will lead Telstra's strategy plans and company executive David Burns will takeover as the head of the global business services unit.
Vicki Brady will continue to lead the consumer and small business division, Carmel Mulhern will remain in legal and corporate affairs and a new product and technology executive will be announced shortly.
The new executive appointments take effect from October 1, with the departing executives to leave in the next few weeks.
Telstra shares were up 3.5 cents, or 1.3 per cent, to $2.795 in a lower Australian share market at 1207 AEST.
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