Millions expected to shop on Boxing Day

A day after Santa delivers gifts to kids and adults around Australia, retailers are expecting millions to walk into their stores for the start of the shopping sales season.

After Commonwealth Bank's credit card data indicated overall retail goods spending had jumped 87 per cent on Black Friday compared to the weeks before, stores are forecasting at least a good attendance on Boxing Day.

"We are expecting two million customers across Australia to go through our doors on Boxing Day, big crowds," Myer's retail operations Director Tony Sutton told AAP.

"The whole store goes on sale so there are bargains across every department, I think that's why we attract such big crowds."

The department store chain opens its doors by 5am, with around 2500 Christmas casual workers helping the store's regular employees.

The company is also forecasting more than 17 million customers will shop with them both online and in store over the sales period.

"Online is a big part of our business and continues to grow, we've seen strong traffic through the online platform already, which is a good indicator that there'll be good crowds coming in on Boxing Day," Mr Sutton said.

This optimism for Boxing Day is also shared by Melbourne Central shopping centre, which claims to be set for its biggest Boxing Day ever this Thursday.

The Victorian mall anticipates nearly one million shoppers will run through its doors on the day.

Department store David Jones claimed they were expecting to sell more than a million men's shirts, 45,000 gadgets and about 150,000 Lego sets among other objects, just on Boxing Day.

"There are millions of savings to be made this year on current season stock. We're thrilled to be bringing this point of difference to customers and look forward to the rush on Boxing Day," David Jones retail director Aaron Faraguna said.

The National Retail Association expects Australian shoppers to spend $2.62 billion on Boxing Day alone.

Roy Morgan and the Australian Retail Association estimates Australians will spend almost $19 billion from Boxing Day to January 15.

"These figures suggest quieter post-Christmas retail trade than we would have hoped," ARA executive director Russell Zimmerman said.

"We've also just come through a period that has included Black Friday and Cyber Monday in quick succession, so the heavy traffic these events generated are likely to dampen post-Christmas demand."

Monash University Marketing researcher Dr Rebecca Dare told AAP the forecast retail spend for the Christmas season was anticipated to be the lowest in six years.

Austrlaian Associated PressBack to Breaking News

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