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Donut King heads to Sweden

Retail Food Group (RFG) will expand its Donut King franchise to Sweden as part of its plan to break into Europe.

The Australian-listed cafe, bakery and fast food owner, which also operates businesses including Brumby's Bakery, Gloria Jeans and Pizza Capers, says the first Donut King store in Sweden is expected to open before Christmas.

RFG international operations chief executive Mike Gilbert said Scandinavia has been identified as a key growth market for the Donut King franchise.

He said the company has joined forces with a strong and experienced master franchise partner in Sweden, BC Food & Beverage AB.

"Donut King has also built a loyal customer following among a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia," Mr Gilbert said in a statement on Monday.

The donut retailer, which began in Sydney with one store in 1981, now has more than 300 stores across Australia, New Zealand, China, Papua New Guinea and Saudi Arabia.

RFG has a network of more than 2,500 outlets across 12 brands, with around 800 of those stores located in what the company has labelled "high growth" overseas markets, including the US, Asia and the Middle East.

Austrlaian Associated PressBack to Breaking News

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