SEEK: A riddle, wrapped in an enigma

About the author:

Ivor Ries
Author name:
By Ivor Ries
Job title:
Senior Analyst
Date posted:
26 February 2020, 1:00 PM
Sectors Covered:
Information Technology, Online Media

  • SEEK has suspended formal earnings guidance as China’s coronavirus crisis makes revenue forecasting impossible.
  • SEEK’s bold ‘growth before earnings’ strategy means that temporarily earnings are caught in the vice between large and expanding growth investment costs and revenues under pressure.
  • Investors were looking for clarity on the impact of the new pricing model for Australia. None was forthcoming.
  • We have made modest changes to near-term forecasts but have added a 10% price rise in China in FY24. Our DCF valuation rises (login to view).
  • We maintain a REDUCE recommendation. We like the long-term SEEK story, but the valuation looks stretched.

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China problems put forecasting on hold 

SEEK’s first half result was broadly in line with our expectations but the company was forced to suspend formal guidance for FY20 due to the unpredictable effects of the coronavirus epidemic in China.

In constant currency terms revenues grew 13% and EBITDA grew 1%. Reported net profit fell 24% to A$75.6m, but this was close to our estimate.

SEEK’s aggressive crash through or crash approach to growth means the market is, for the time being, prepared to overlook short-term hiccups. 

Changes to forecasts, valuation 

As we downgraded our forecasts on 4 February to reflect the impact of the coronavirus, most near-term changes to our forecasts are not substantial at the cash flow level.

The only substantial change to our forecasts occurs in FY2024, where we assume that Zhaopin can implement a 10% price rise that was not included in former forecasts. Our DCF valuation increases.

Risks and catalysts 

Near-term risks to SEEK’s earnings outlook include:

  1. further softening of the Australian labour market
  2. slow take-up of the Premium Talent Search (PTS) product
  3. unfavourable moves in exchange rates
  4. sharp downturns in the Chinese, South East Asian or Latin American economies

Potential near-term re-rating catalysts include:

  1. a rebound in growth in Australian labour demand
  2. accelerating adoption of PTS
  3. improvement in exchange rates
  4. firmer tone in the Chinese, South East Asian and Latin American job markets

Investment view 

SEEK offers investors exposure to the global hiring cycle and the increasing migration of employment advertising to the online market.

To date the company has shown the ability to respond to competitive threats.

As the stock trades at a premium to our revised share price target, we maintain a REDUCE recommendation.  

More information

Morgans clients can login to view our detailed report and share price target for SEEK (ASX:SEK). Alternatively, please contact your Morgans adviser or nearest Morgans office for access.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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