Podcast: Peter Birtles, Group MD and CEO of Super Retail Group

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Chris Titley
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By Chris Titley
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04 December 2017, 5:36 PM

As part of the latest Morgans Executive Series, I sat down with Peter Birtles, Group Managing Director and Chief Executive Officer of Super Retail Group. The discussion focussed around the story of Super Retail Group and building the BCF concept, the acquisition of Rebel Sport and the threat and opportunity of Amazon in Australia:

"They will come and they will be a really strong competitor in Australia, but that doesn't mean that they will necessarily take all of Australian retail. I think there's been a bit of an overreaction on that. We've seen in markets where Amazon are very strong that there is a very clear role for businesses that are true specialists in their area and that they deliver a proposition to the customer that's much more than just product and price. That's where we think we've got a great opportunity."

Peter also touched on the future of retail and offered some words of advice for executives and entrepreneurs. Peter has been Group MD and CEO for 12 years.

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Launched in 2016, the Morgans Executive Series is a collection of interviews with senior executives and entrepreneurs. The aim of the series is to allow listeners to gain an authentic perspective of the executive via discussion on entrepreneurialism, management techniques, behaviours, work/life balance, philanthropy and business acumen.

Disclaimer: The information contained in this report is provided to you by Morgans Financial Limited as general advice only, and is made without consideration of an individual's relevant personal circumstances. Morgans Financial Limited ABN 49 010 669 726, its related bodies corporate, directors and officers, employees, authorised representatives and agents (“Morgans”) do not accept any liability for any loss or damage arising from or in connection with any action taken or not taken on the basis of information contained in this report, or for any errors or omissions contained within. It is recommended that any persons who wish to act upon this report consult with their Morgans investment adviser before doing so.

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